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 Vast Consumer Targeting
PrimeQ’s network of sites and syndicated SORT paths currently attract slightly in excess of 1,000,000 unique visitors each month. Because of the tightly focused subject matter of our sites and the vast number of affiliate partners using our co-branded advertising paths, visitors to the sites have a definite interest in making a purchase, talking to a sales rep about a new service, or subscribing to a newsletter or database. Our sites and paths are designed to capture the consumer’s attention at the time in which they are looking to make a choice about buying something online, talking to a financial advisor, applying for a credit card, taking a survey or taking out a mortgage. The consumer targeting possibilities are vast.
PrimeQ Interactive Advertising accepts three types of advertisements; banner, button, and text.
Pop-up and pop-under advertising will not be considered for placement, nor will advertisements for pornographic or offensive sites.
Ad Placement Options
Unlike many sites that limit ad placement to a single page, PrimeQ Interactive Advertising offers the option to places your ad within borders that appear on every page within the site or in a specific location. This effectively increasing the possibility that your product or service will be noticed and acted upon. Simply put, this means that no matter where a visitor enters a PrimeQ site, your advertisement will be available to be seen.
| Sample Campaign Categories |
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 1 field submit |
Finance & Insurance |
Music |
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Auto |
FMCG |
NPD |
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Business |
Freebie |
Pets |
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Clicking Habits |
Giveaway/Gifts |
Real Estate |
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Dating |
Health and Nutrition |
Retail |
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Education |
Hobbies |
Shopping Habits |
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Electronics |
Home Improvements |
Sports |
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Entertainment
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Mobile/Cell Phones |
Surveys |
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Family |
Mortgage |
Sweepstakes / Giveaways |
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Travel |
| Sample segmentation variables |
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age |
gender |
occupation |
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country |
homeowners |
profession |
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education |
income |
region |
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employment |
marital status |
social class |
Online Banner Advertising on PrimeQ's network of sites
(all based on CPM, cost per thousand impressions) |
| Banner Placement |
1 Month Rate |
3 Month Rate |
6 Month Rate |
12 Month Rate |
Section Sponsorship Tile – Sponsorship provides a rotating placement, 125x125 or 120x60 non-animating company logo (linked) with a translucent background.
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10 CPM |
8 CPM |
6 CPM |
4 CPM |
468 x 60 Run of Site (ROS) Banners
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30 CPM |
26 CPM |
22 CPM |
18 CPM |
120 x 600 Run of Site (ROS) Banners
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30 CPM |
26 CPM |
22 CPM |
18 CPM |
Homepage Display Banner on all sites
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40 CPM |
34 CPM |
29 CPM |
25 CPM |
Members Section Targeted Banners on all sites
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60 CPM |
51 CPM |
44 CPM |
37 CPM |
Survey Sort Section Targeted Banners on all sites
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50 CPM |
43 CPM |
37 CPM |
32 CPM |
SORT Traffic Targeted Banners on all sites
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40 CPM |
34 CPM |
29 CPM |
25 CPM |
120 x 60 Banner with Headline and 255 characters of text In the Sort Path
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60 CPM |
51 CPM |
44 CPM |
37 CPM |
Email WeeklyQ Newsletter Banners
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20 CPM |
17 CPM |
15 CPM |
13 CPM |
| Site Specific Sponsorship |
10,000 per Month |
8,500 per Month |
7,000 per Month |
5,000 per Month |
| Contest & Special Event Sponsorships – PrimeQ provides contests and special event sponsorships throughout the year. Ask about current opportunities. |
5,000 per Month |
4,250 per Month |
3,700 per Month |
3,200 per Month |
| Text Link Advertising |
600 per Month |
600 per Month |
600 per Month |
600 per Month |
| Stand Alone e-mails – PrimeQ has an Opt-in e-mail list of visitors open to receiving information from our advertising partners. e-mail contains only your company’s offer. |
Ask for a custom Plan & Quote |
Ask for a custom Plan & Quote |
Ask for a custom Plan & Quote |
Ask for a custom Plan & Quote |
| Additional Information |
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Leaderboard & Display Ad Banner formats used throughout PrimeQ’s sites. Skyscraper Banners are served on a limited number of Weather Section pages. |
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All rates are Gross and Banner Creative Production included. |
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Local Ad Placements will be served Above-The-Fold as often as possible. |
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Minimum Buy: 500/mo for 1 Month. Note: Current rate card is subject to change. |
| Ad Specifications & Requirements |
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Banner ad size: 468 x 60, 120 x 60, 120 x 600, 125 x 125 |
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Maximum file size: 25K, no looping restrictions |
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Formats: JPG, GIF, GIF 89A (animated GIF), selected Rich Media (excluding newsletter ads) |
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Serving: 3rd party serving supported for site ads; for newsletter, link can be 3rd-party served but not creative |
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Lead time: Five business days |
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