Issue #40 - May 17th, 2007
What do you get when you combine somebody with the warmth of a charity worker, the persistence of an inventor, and the good looks of a model? A PrimeQ employee, we hear you scream.
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Name: Dr. Jason C. McClain Age: 38 Star Sign: Gemini Job Description: I'm the President/CEO... or is that my wife. Hmmmmmm Describe Yourself in Three Words: Direct, Demanding and Determined Favorite Quotation: “Man is not disturbed by things but by the view in which he takes of them.” Epictatus 1 A.D. Favorite Book: ‘The Bible’ Favorite Movie: ‘Dead Poet’s Society’ Favorite Website: Primeq.com Most Embarrassing Moment: Well several years ago I flew in for a meeting with a client of mine. The trip was supposed to be a short one so I got a plane the day of the meeting and planned to fly out the same day. Just my luck... I checked my bags with my suit in it and the airline sent them elsewhere. I ended up doing a meeting with the CEO of a Fortune 100 meeting wearing a T-Shirt that read "Dot Comers Do It Better," jeans and sneakers. Better that than missing a deal of a lifetime I thought. Embarrassing it was... But I got the contract... signed! ;-) Dream Date: Well, since I'm married to my dream "date" I suppose I'll be a bit different and answer that with three "dream dates". They would be the day I got married, the day my first daughter was born and the day my second daughter was born. |
Name: Jeremy Bilawa Age: 34 Star Sign: Aries Job Description: SVP / COO Describe Yourself in Three Words: Smart, Driven, Loyal Favorite Quotation: “You always see best by the light of the bridges that you burn.” Favorite Book: The Tao of Pooh Favorite Movie: The Godfather Trilogy Favorite Website: TheBilawas.com Most Embarrassing Moment: Too many in college Dream Date: Going down the slides at the playground with my son. |
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Name: Imran Sarwar Age: 27 Star Sign: Capricorn Job Description: Affiliate Service Executive Describe Yourself in Three Words: Tall, Dark, Handsome (ha, ha) Favourite Quotation: “To love someone deeply gives you strength, to be loved deeply by someone gives you courage.” Lao Tzu Favourite Book: ‘Catch 22’ by Joseph Heller Favourite Movie: ‘Shawshank Redemption’ Favourite Website: Firebox.com Most Embarrassing Moment: I practice the art of selective memory but I think I might have described myself as tall, dark, handsome at some point Dream Date: Milla Jovovich and a bottle of wine on a beach in the Med. |
Name: Baher M. Musa Age: 28 Star Sign: Pisces Job Description: Network Support Engineer / Adnet Developer Describe Yourself in Three Words: Techie, Ambitious and Caring Favorite Quotation: “Many of life's failures are people who did not realize how close they were to success when they gave up.” Thomas Edison Favorite Book: Too many, would say: ‘Computer Networks’ by Andrew S. Tanenbaum Favorite Movie: ‘Terminator II’, ‘Matrix’, ‘Usual Suspects’ Favorite Website: Cisco.com and Youtube.com Most Embarrassing Moment: When I sent emails to the wrong recipients by accident – I hate that!!! Dream Date: Will keep this to myself :P |
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Name: Renee Williams Age: 24 Star Sign: Sagittarius Job Description: Account Manager (EmailNet) Describe Yourself in Three Words: Happy go lucky!!! Favorite Quotation: “Keep smiling, it makes people wonder what you're up to.” Favorite Book: ‘Possum Magic’ – Mem Fox Favorite Movie: I have a top ten, Beetlejuice is definitely up there! Favorite Website: Facebook of course! Most Embarrassing Moment: Loosing my shoe at the top of the escalator at Liverpool Street station, during peak hour and having to run back up, pushing through people to retrieve it! Dream Date: My birthday! Ha ha, no I’d say…Patrick Swayze (Dirty Dancing days only!!!) |
Affiliates4U Gets a Fourth Life
The UK’s only affiliate marketing forum, Affiliates4U, was rebranded and relaunched on Monday, evolving from a straightforward forum into an all-round Web 2.0 community portal.
Affiliates4U was launched at the turn of the millennium by Matt Wood as an affiliate marketing directory listing hundreds of affiliate programs paying in UK pounds. It included articles to help people get going in the nascent field of affiliate marketing and even had its own banner exchange.
It soon developed into a discussion forum for people in the industry using Ezboard as the forum technology. The lack of flexibility with Ezboard forced A4U to switch to Vbulletin in 2003.
The new site still uses Vbulletin but includes custom coded sections with blogs, communities, news, events and a directory of providers.
A part of the UK affiliate marketing community has migrated to ‘social networking’ portals like Facebook and the revamped A4U is an attempt to win them back.
Tom Freeman, Technical Director at Existem, the company which runs A4U, has been working on the site since January 2007.
“The new site has been developed to help facilitate relationships in affiliate marketing,” says Matt Wood. “The new site enables you to build a network of friends and colleagues, create communities on verticals, paid search, local groups etc. The forum is still very central to the site, however we have added much more. Members within the community can add their own blog to the aggregator, and have the ability to ‘back’ or ‘slap’ other posts, enabling the community to vote what’s worth reading, and thus breaking through the noise of a traditional forum.”
The new A4U has been warmly received by the affiliate community. James Avery, Managing Director of Flightmapping and a popular member of the forums, believes the revamped A4U would help facilitate interaction between members. “It takes the interaction we have at the get2gethers back online,” he told the Weekly Q. “It bridges a gap between the forums and get2gethers. The community sections will help people find like-minded people a lot easier.”
Buy.at Celebrates Growth in Style with Speakeasy 2007
The buy.at affiliate network ran its much-anticipated annual event on March 9 with hundreds of affiliates, agencies and merchants gathering in London’s West End to enjoy an afternoon of talks and an evening of networking. PrimeQ, which promotes merchants on buy.at, was there to participate in the jam-packed day.
There were parallel presentations for merchants and affiliates from 2pm until 6pm at the swish Courthouse Kempinski Hotel. A discussion with four of buy.at’s leading affiliates was the most controversial part of the afternoon as three of them generated a significant portion of their income from bidding on the brand names of merchants, which they had exclusive rights to and had not been handed via a transparent process. One of the affiliates listening to the discussion told the Weekly Q: “I wish the process was more open and others were given an opportunity.”
Tyson Pearcey, who chaired the presentation, explained how buy.at had responded to criticism by developing a tendering process which gives other affiliates with paid search experience a better chance to win brand name bidding rights.
The attendees walked over to the nearby 24 bar, where many of them hung around until well after midnight enjoying the copious food, drink and dance. The current ‘in’ place in London, it features state-of-the-art interactive light projections on the walls and LED lights which give the venue over 1000 color combinations.
Vincent Montero was one of three members from PrimeQ to attend the successful event along with James Evans and Nadeem Azam. He exclaimed: “I have the highest regard for buy.at and enjoyed hob-knobbing with their fabulous staff.”
"I'm delighted some of the PrimeQ team could come along as we have a good working relationship with them,” Chris Mockford of buy.at declared to the Q. “They have been driving leads to key programs on buy.at for a while now and I look forward to spending more time socialising with PrimeQ."
Launched in 2002, buy.at has grown rapidly to becoming one of the leading affiliate networks in the UK with the company reporting a turnover in 2006 of approximately £19m.
Chart of Top 50 Internet Advertisers for March 2007 Published
TNS Media Intelligence have just published a list of the top online advertisers in March. IAC/InteractiveCorp has rocketed to the very top with an ad spend of $29 Million. The company, which has been on a buying spree and owns Ask.com, Citysearch, Expedia, Match.com, Ticketmaster, and a host of other service-oriented web businesses, rocketed to the top spot after not even appearing in the previous month’s top 50 chart.
Verizon has crawled up to the second spot from number 15. Companies in the financial sector like Fin, Scottrade Inc., and E*Trade Corp. dominate the list.
Top 50 Internet
Advertisers by Media Value, |
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Position |
Advertiser |
Media Value |
Sector |
1 |
IAC/InterActiveCorp |
29,664 |
Misc |
2 |
Verizon |
20,692 |
Tech |
3 |
Netflix Inc. |
18,828 |
M/E |
4 |
Apollo Group Inc. |
17,732 |
Edu |
5 |
eBay Inc. |
15,241 |
Ret |
6 |
Fin |
13,868 |
Fin |
7 |
Walt Disney Co. |
13,698 |
M/E |
8 |
Scottrade Inc. |
13,432 |
Fin |
9 |
AT&T Inc. |
13,023 |
Tech |
10 |
E*Trade Corp. |
13,020 |
Fin |
11 |
FMR Corp. |
12,952 |
Fin |
12 |
Ford Motor Co. |
11,953 |
Auto |
13 |
National Amusements Inc. |
11,714 |
M/E |
14 |
Microsoft Corp. |
11,495 |
Tech |
15 |
United Online Inc. |
10,668 |
Tech |
16 |
General Motors Corp. |
10,556 |
Auto |
17 |
Hewlett-Packard |
9,268 |
Tech |
18 |
TD Ameritrade Holding Corp. |
8,582 |
Fin |
19 |
Charles Schwab |
7,390 |
Fin |
20 |
Monster Worldwide Inc. |
7,309 |
Class |
21 |
Sony Corp. |
7,206 |
Tech |
22 |
News Corp. |
6,752 |
M/E |
23 |
Dell Inc. |
6,715 |
Tech |
24 |
U.S. government |
6,616 |
Misc |
25 |
American Express Co. |
6,554 |
Fin |
26 |
DaimlerChrysler AG |
6,517 |
Auto |
27 |
Procter & Gamble Co. |
6,456 |
CPG |
28 |
Nissan Motor Co. Ltd. |
6,020 |
Auto |
29 |
Toyota Motor Corp. |
5,839 |
Auto |
30 |
Capital One Financial Corp. |
5,782 |
Fin |
31 |
Countrywide Financial Corp. |
5,702 |
Fin |
32 |
Sprint Nextel Corp. |
5,669 |
Tech |
33 |
Time Warner Inc. |
5,436 |
Fin |
34 |
Altria Group Inc. |
5,014 |
CPG |
35 |
Comcast Corp. |
4,854 |
Tech |
36 |
Bank of America Corp. |
4,562 |
Fin |
37 |
Dice Inc. |
4,283 |
Class |
38 |
Stubhub |
4,274 |
M/E |
39 |
State Farm Mutual Auto Ins Co. |
4,214 |
Insurance |
40 |
Unilever |
4,125 |
CPG |
41 |
Hondo Motor Co. Ltd. |
4,088 |
Auto |
42 |
Johnson & Johnson |
3,924 |
CPG |
43 |
Dow Jones & Co. Inc. |
3,921 |
Fin |
44 |
Target Corp. |
3,828 |
Ret |
45 |
Washington Mutual Inc. |
3,806 |
Fin |
46 |
Best Buy |
3,533 |
Ret |
47 |
General Electric Co. |
3,498 |
Misc |
48 |
United Busines Media Plc. |
3,190 |
M/E |
49 |
Circuit City Stores Inc. |
3,156 |
Ret |
50 |
Forex Capital Markets LLC. (FXCM.com) |
3,155 |
Fin |
GRAND TOTAL |
$419,767 |
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Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality |
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