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PrimeQ - Connect Interact Monetize

Issue #29 - March 1st, 2007

The Weekly Q - This week in advertising

 

This is the second part of our profiles of the PQ UK staff -- the people who respond to your emails and sit infront of their PCs from morning ‘til night to ensure everything is running smoothly on your favorite network.

Enjoy…

Full Name: Caroline Mary Lazarus

Age: 26 (just)

Star Sign: Aquarius

Job Description: Calling affiliates new and inactive. Keeping them happy. Doing any other tasks which might arise

Describe Yourself in Three Words: Imaginative, Weird, Optimistic

Favorite Quotation: “To accomplish great things, we must dream as well as act.” Anatole France (1844 - 1924)

Favorite Book: ‘Memoirs of a Geisha’ or anything by Sophie Kinsella

Favorite Movie: ‘Khabi Khushi Khabi Gham’, ‘Kal Ho Naa Ho’  and ‘Crash’ – not the one with the dead people.  

Favorite Website: Blacknet.co.uk. And any personality test websites.

Most Embarrassing Moment: When I had to do a singing audition about five years ago for a drama school in front of about 30 other people and I sang ‘Don’t cry for me Argentina’ , lets just say if you can’t sing, don’t try to sing that.

Dream Date: Sawyer from ‘Lost’ (definitely! He is so so so fine)

   

Name: Sarah Nie

Age: 26

Star Sign: Scorpio

Job Description: Performance Marketing Manager

Describe Yourself in Three Words: Adventurous, Happy, Perfectionist

Favorite Quotation: “Live today like it’s your last”

Favorite Book: Can’t think of one favorite

Favorite Movie: ‘Love Actually’

Favorite Website: Ebay.com

Most Embarrassing Moment: Getting my shoe stuck in a drain

Dream Date: come on… Brad Pitt of course

   

Name: Kenneth Shi Wye Cheung

Age: 24

Star Sign: Capricorn

Job Description: Affiliate Service Executive

Describe Yourself in Three Words: Cheerful, Loyal, Determined

Favorite Quotation: “I never saw a wild thing
sorry for itself.
A small bird will drop frozen dead from a bough
without ever having felt sorry for itself.”
(D. H. Lawrence)

Favorite Book: ‘The God Delusion’

Favorite Movie: ‘A Beautiful Mind’

Favorite Website: Amazon.com

Most Embarrassing Moment: When I was 14, my swimming trunks fell off during a race

Dream Date: Keira Knightley

   

Name: Murray Newlands

Age: 32

Star Sign: Aries

Job Description: Vice President of Sales, which involves key partner relations including sales, affiliate management and email marketing

Describe Yourself in Three Words: Dynamic Driven Leader

Favorite Quotation: “I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” Steve Jobs

Favorite Book: ‘The Tipping Point’ by Malcolm Gladwell

Favorite Movie: ‘The Big Blue’ (Freediving film)

Favorite Website: a4uforum.co.uk

Most Embarrassing Moment: This thread on an affiliate forum!

Dream Date: Somebody from another affiliate network

   

Name: Cleo Nartey

Age: 19

Star Sign: Sagittarius

Job Description: Sales Executive

Describe Yourself in Three Words: In the office I get called The Sales Princess

Favorite Quotation: “If at first you don’t succeed try again”

Favorite Book: ‘The Next Big Thing’ - I can’t remember who wrote it

Favorite Movie: ‘Crash’ or ‘Titanic’

Favorite Website: Dastylelounge.com

Most Embarrassing Moment: When I was at school and it was snowing heavily all the boys decided to throw snow in my hair and it exploded into a giant afro

Dream Date: Ryan Phillipe/Will Smith

   

Name: Reem Ali Sarraf

Age: 21

Star Sign: Cancer

Job Description: Receptionist/Administrator

Describe Yourself in Three Words: Clumsy, Witty, Random
Favorite Quotation: "Love all, trust a few, do wrong to none"

Favorite Book: I hardly read books nowadays

Favorite Movie: ‘The Notebook’

Favorite Website: Myspace.com

Most Embarrassing Moment: Trust me it would be more embarrassing to expose them.

Dream Date: Definitely not in London... Somewhere hot enough to get a good decent tan please

 

Would you like to join the Dream Team? PrimeQ is always on the look out for top notch staff and if you feel you have what is required to work for a dynamic dot.com email Michelle Birkett at mbirkett@primeq.com with your CV and a profile of yourself like of the people above!

 

ValueClick Revenues Up 79 Percent Last Year

ValueClick has reported record fourth-quarter revenues of $160 million, up 38 percent from $116 million in the year-ago period; net income was $22 million, or 22 cents a share, up from $14 million, or 14 cents a share a year ago.

For the year, ValueClick reported revenue of $545 million, an increase of $241 million, or 79 percent, from revenue of $304 million in 2005. Net income was $63 million, up from $40 million in 2005.

The company said the better-than-anticipated results were in part because of the successful integration of E-Babylon, Webclients and Fastclick, all of which it acquired in 2005. ValueClick also owns Commission Junction, ValueClick Media, Mediaplex and PriceRunner.

For 2007, ValueClick said it is expecting revenue of $645-$665 million and earnings per share of 78-80 cents; it said it expects $148-$149 million in Q1 revenue.

"The leadership positions we have built in performance-based marketing solutions and value-added online networks give us confidence to anticipate continued strong growth of healthy margins in 2007," James Zarley, ValueClick Chairman and CEO, said in a statement.

There have been rumors ValueClick may sell off Commission Junction. The parent company has been criticized for not paying sufficient attention to its behemoth advertising network and not valuing affiliate marketing.

BBC Online Advertising Plans 'Not Satisfactory'

The BBC has been asked to rethink plans to carry advertising on Auntie’s websites accessed from outside the UK.

The BBC Trust, which governs the organisation, said it is not currently satisfied it has all the information necessary to reach a decision as to whether BBC.com should carry ads.

The Trust has asked BBC management to investigate the matter further, looking at how advertising revenue would be reinvested in BBC Global News and the BBC's UK public services for the benefit of license fee payers.

The BBC could stand to make up to $206m (£105m) per year if it does go ahead with a plan to put ads on its international homepage and news websites, according to an independent report filed last year.
The organisation is looking to online advertising to make up for the fact it's not allowed to use the license fee for international online expansion.

A final decision from the Trust on online advertising is expected this spring

 

We are pleased to announce the next PrimeQ University will start on March 12 and take place in Covent Garden, London. If you are interested in working in online advertising and wish to find out more about the groundbreaking course, please contact PrimeQ UK’s Receptionist/Administrator Michelle Birkett on mbirkett@primeq.com or call her on 020 7061 3190 during office hours.

Finally, would you like to contribute to the Weekly Q? With a fast-growing subscription base of thousands of readers, we have become one of the world’s leading publications on affiliate marketing and online advertising. Email Nadeem with examples of your writing and what you feel we can do to make the Weekly Q even better!

Newsletter Highlights

  • PrimeQ UK: The Dream Team, Part II
  • This Week in Online Advertising

Our Sponsors:


Please contact jabadom@primeq.com for more information about advertising in this publication with thousands of readers.

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Recommended Books

Affiliate Selling: Building Revenue on the Web (Paperback)

by Greg Helmstetter & Pamela Metiver - Buy This Book


Testimonials


"I really look forward to The Weekly Q. I have been finding Nadeem Azam's articles informative and enjoyable for years. The Weekly Q includes writing about the world of online marketing that would appeal to both those starting out in affiliate marketing and those already established in this industry."

Brian Edwards
Affiliate and Affiliate Manager
Scifind Digital Media, Cambridge, UK

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