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PrimeQ - Connect Interact Monetize

Issue #28 - Feb. 21st, 2007

The Weekly Q - This week in advertising

 

In this week’s Q we are giving you an exclusive insight into the lovely folk at PrimeQ UK. Find out about the people who respond to your emails and sit infront of their PCs from morning ‘til night to ensure everything is running smoothly on your favorite network.

You can laugh at half of them this week and the next Weekly Q will arm you with pictures and trivia to rib the others!

In random order are…

Full Name: John James Abadom

Age: 33

Star Sign: Libra

Job Description: Director of Sales

Describe Yourself in Three Words: Talented Enthusiastic Committed

Favorite Quotation: “Many will call me an adventure, and that I may be, but one of a different sort. The sort who risks his skin to prove his platitudes.”

Favorite Book: ‘The Alchemist’

Favorite Movie: ‘Rambo: First Blood’

Favorite Website: Juno.co.uk

Most Embarrassing Moment: Still waiting for that to happen

Dream Date: Beyonce Knowles

   

Full Name: Joseph Vincent Montero

Age: 32

Star Sign: Scorpio

Job Description: Director of Business Development/King of Biz Dev.

Describe Yourself in Three Words: Just three!? Passionate, Persistent, Playful

Favorite Quotation: “Nobody knows where they might end up…”

Favorite Book: ‘Wicked’

Favorite Movie: ‘Schindler’s List’

Favorite Website: PrimeQ.com ;)

Most Embarrassing Moment: Sending a termination email/letter to the employee instead of their Manager by accident!

Dream Date: A week touring the Hawaiian Islands sunning, biking, snorkeling, and trying all 5 star restaurants.

   

Full Name: Rafiul Akbar

Age: 27

Star Sign: Capricorn

Job Description: In essence, sending and receiving Insertion Orders

Describe Yourself in Three Words: Energetic (like a new born lamb), Mad and Happy

Favorite Quotation: “Life’s battles don’t always go to the stronger or faster man
But sooner or later the man
Who wins, is the man,
Who thinks, he can.”

Favorite Book: ‘The Game’

Favorite Movie: ‘The Count of Monte Cristo’

Favorite Website: Gumtree.com

Most Embarrassing Moment: While singing “Californication” (Red Hot Chili Peppers) onstage I realized I was supposed to play the guitar and I didn’t have it on me. It was on the other side of the stage and I had literally three seconds to get there! I tripped on a wire, fell, got up, picked the guitar, dropped the mic, and played the tune while the crowd roared with laughter.  

Dream Date: Monica Bellucci

   

Full Name: Nadeem Azam

Age: 34

Star Sign: Taurus

Job Description: Public Relations Manager

Describe Yourself in Three Words: Affiliate Marketing Addict

Favorite Quotation: “If you want your dreams to come true, don’t sleep”

Favorite Book: I love all Jane Austin’s novels. If I had to pick one, my favorite may be ‘Persuasion’

Favorite Movie: ‘Sholay’

Favorite Website: A4U Forum

Most Embarrassing Moment: I am terrible with names and it is often highly embarrassing when I forget the names of people I’ve met several times 

Dream Date: Lady Ottoline Morrell

   

Full Name: Michelle Birkett

Age: 21
 
Star Sign: Virgo
 
Job Description: Accounts Co-ordinator
 
Describe Yourself in Three Words: Short, Loud, Australian
 
Favorite Quotation: “Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life.”
 
Favorite Book: ‘The Melancholy Death of Oyster Boy’ by Tim Burton

Favorite Movie: ‘Donnie Darko’

Favorite Website: Ringo.com for sending photos to my family

Most Embarrassing Moment: I asked my old boss if I could wear thongs to work, unaware that in the UK it means underwear, NOT flip flops like it does in Australia.
 
Dream Date: Johnny Depp, a beach and an ice cream shop.

 

Offline Advertising in Freefall, Search Engine Marketing Booms

A new survey demonstrates that marketing budgets are being transferred from print, direct mail and television advertising to fund online marketing.

The State of Search Engine Marketing 2006 report, conducted by SEMPO, a global non-profit organization serving the search engine marketing industry, indicates businesses are slashing expenditure in offline marketing to pay for search engine marketing initiatives.
Print magazine advertising is affected the most (20%) followed by direct mail (16%).

The SEMPO survey also found that Microsoft is gaining on Google and Yahoo, now ranking third in paid placement SEM. In one year, MSN has made tremendous progress: in 2005 only 29 percent of respondents said they were using MSN; in 2006 that rose to 68 percent.

Google AdWords continues its reign as most popular search advertising program, used by 96 percent of respondents. Yahoo registered 86 percent of respondents saying they used the program.

Top Search Terms in January 2007 Published

The top ten search terms by volume have just been released by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending January 27, 2007 (%)

IT and Internet

Search Term

Search Volume

paypal

4.52

paypal.com

1.14

www.paypal.com

0.76

people search

0.71

pay pal

0.57

experian

0.48

auctiva

0.38

neteller

0.37

people finder

0.33

edline

0.32

Automotive Manufacturers

Search Term

Search Volume

toyota

2.39

honda

2.09

nissan

1.82

ford

1.67

dodge

1.13

chevrolet

0.88

bmw

0.79

jeep

0.74

hyundai

0.73

chevy

0.70

 

 

 

 

Movies

Search Term

Search Volume

netflix

1.25

imdb

1.20

movies

0.83

blockbuster

0.79

fandango

0.40

netflix.com

0.31

stomp the yard

0.30

imdb.com

0.24

blockbuster.com

0.23

iamc theatres

0.23

Internet Advertising

Search Term

Search Volume

free stuff

0.75

free samples

0.66

zappos

0.61

vemmabuilder.com

0.58

tlcemail

0.46

work from home

0.36

free

0.34

call wave

0.34

comcast.net

0.29

unclaimed money

0.28

Food and Beverage Brands and Manufacturers

Search Term

Search Volume

pizza hut

2.53

starbucks

1.41

candystand

1.07

mcdonalds

0.99

dominos pizza

0.79

subway

0.73

dominos

0.58

www.maxwell-house.com

0.57

burger king

0.53

kraft foods

0.52

Pharmaceutical and Medical Products

Search Term

Search Volume

lexapro

0.77

chantix

0.53

cymbalta

0.50

phentermine

0.50

pfizer

0.48

viagra

0.47

nytimetoquit.com

0.37

zoloft

0.34

nexium

0.33

johnson and johnson

0.29

Blogs and Personal Web Sites

Search Term

Search Volume

xanga

0.70

myspace

0.64

yahoo 360

0.48

360

0.47

perez hilton

0.44

myspace

0.39

xanga.com

0.35

saddam execution video

0.21

housing bubble blog

0.20

area codes

0.19

Broadcast Media

Search Term

Search Volume

cnn

2.04

msnbc

0.89

cnn.com

0.78

fox news

0.67

news

0.56

bbc

0.54

www.cnn.com

0.38

good morning america

0.33

bbc news

0.31

abc news

0.29

Shopping Rewards and
Directories

Search Term

Search Volume

consumer reports

0.19

coupons

0.17

pch.com

0.13

froogle

0.09

mycokerewards.com

0.08

free stuff

0.08

www.pch.com

0.07

free samples

0.06

consumer report

0.05

bizrate

0.05

Travel Destinations and Accommodations

Search Term

Search Volume

hotels.com

0.44

hotels

0.40

disney world

0.34

holiday inn

0.25

disneyland

0.25

las vegas

0.24

walt disney world

0.23

cruises

0.19

hawaii

0.14

best western

0.14

 

 

We are pleased to announce the next PrimeQ University will start on March 12 and take place in Covent Garden, London. If you are interested in working in online advertising and wish to find out more about the groundbreaking course, please contact PrimeQ UK’s Receptionist/Administrator Michelle Birkett on mbirkett@primeq.com or call her on 020 7061 3190 during office hours.

Finally, would you like to contribute to the Weekly Q? With a fast-growing subscription base of thousands of readers, we have become one of the world’s leading publications on affiliate marketing and online advertising. Email Nadeem with examples of your writing and what you feel we can do to make the Weekly Q even better!

Newsletter Highlights

  • PrimeQ UK: The Dream Team
  • This Week in Online Advertising

Our Sponsors:


Please contact jabadom@primeq.com for more information about advertising in this publication with thousands of readers.

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Recommended Books

Affiliate Selling: Building Revenue on the Web (Paperback)

by Greg Helmstetter & Pamela Metiver - Buy This Book


Testimonials


"I really look forward to The Weekly Q. I have been finding Nadeem Azam's articles informative and enjoyable for years. The Weekly Q includes writing about the world of online marketing that would appeal to both those starting out in affiliate marketing and those already established in this industry."

Brian Edwards
Affiliate and Affiliate Manager
Scifind Digital Media, Cambridge, UK

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